Alert! Google is sending emails to webmasters asking them to fix mobile usability errors. The email warns of problems which may result in a poor experience for smartphone users. These errors must be corrected by the April 21st, 2015 deadline. Failure to comply may result in loss of valuable search engine traffic!
Only five weeks left to fix mobile usability errors
Yes, only five weeks! That’s not much time for sites requiring a makeover or migration to a mobile-friendly platform (like WordPress). The process used to resolve these issues should look something like this:
- Find pages with mobile usability errors by using Google’s free Mobile Friendly Test.
- Decide on your best course of action: fix individual pages, a site makeover, or a site migration.
- Determine if work can be done in-house or must be outsourced.
- Decide who will do the work.
- Fund the solution.
- Complete the work.
- Test the final result.
- Expect a gradual increase in mobile traffic to your site.
Can this be accomplished within the five-week timeframe? Yes indeed. If your staff is inexperienced, allow for unanticipated delays. Or seek assistance from a professional web development firm like NetBizWeb. We are here to help. Remember, time is of the essence.
Are smartphone users important to your business?
Before fixing mobile usability errors, answer this question: Are smartphone users a significant segment of your target market? Would you like them to be? If so, pay close attention to Google’s warning. And correct these errors on all pages of your site!
For a recent article regarding Google’s announcement, and possible solutions, read The Mobile Friendly Design Squeeze.
If smartphone traffic isn’t a concern, ignore the announcement. However, it’s reasonable to assume “mobile-unfriendly” sites will eventually need to repair all mobile usability errors. Otherwise they risk losing business to the more “mobile-friendly” websites of their competitors.
Looking for an affordable solution?
We offer affordable assistance for small business owners facing this problem. Our service is on a “first-come, first-served” basis. Please use our Contact Form or call 954-545-0247 (M-F, 9 to 5, Eastern) for more information.
Google is serious about improving the quality of mobile search. Their Webmaster Tools Team is working to improve user experience for smartphone owners. This is ultimately good for all who use the web.
The message is clear. Fix all mobile usability errors on your website before the April 21st, 2015 deadline!